Quick stat: brands that feature plus‑size female models in campaigns see, on average, a 48 % jump in social engagement. Not bad for a casting decision that also builds real‑world credibility.
You’re here because your next shoot or runway needs more than the same sample‑size faces. You need authenticity, reach, and a vibe that says “this brand gets me.” Yet scrolling for talent can feel like searching for a needle in a haystack of half‑filled portfolios and outdated headshots.
This guide removes the guesswork. You’ll learn why hiring plus‑size female models is a smart business move, where to find the right talent fast, and how to lock in castings that hit deadlines and diversity goals. Along the way, we’ll sprinkle in success stories, insider tips, and a few “wish‑someone‑told‑me‑this” nuggets from art‑buyers and casting directors.
What You’ll Learn
Why Hire plus‑size female models?
The Business Case for Plus‑Size Female Models in the Fashion Industry
Customers don’t look identical, and neither should your models. According to recent research, 71 % of shoppers trust a brand more when they see body diversity in ads. Trust—especially in fashion—translates directly into higher click‑through rates, stronger repeat purchase behavior, and warmer PR coverage.
A few more numbers to keep in your back pocket:
- $583 billion – projected size of the global plus‑size fashion market by 2035
- 26.4 % – share of plus‑size models at major Fashion Week events in 2025 (up from 22.8 % the previous year)
- 41 % – percentage of brands already featuring plus‑size talent in advertising
In plain English: brands that refuse to cast plus‑size female models risk looking out of touch—while competitors rack up viral engagement. Need proof? Fenty Beauty, Michael Kors, and Christian Siriano have built entire collections around inclusive sizing and hired curve stars like Precious Lee and Ashley Graham. Media loved it. Customers ate it up. Sales followed.
Planning a campaign that celebrates women? Check out why women models are undeniable for Women’s Day to see how plus‑size talent can power seasonal storytelling.
Why should brands hire plus‑size female models?
- Boosts consumer trust & loyalty
- Generates higher engagement on social platforms
- Opens doors to new markets (Gen Z + millennials)
- Future‑proofs your brand against “tokenism” accusations
Where to Find Plus‑Size Female Models for Your Brand
Hiring used to mean phoning a handful of traditional agencies and praying the right look was on the board. Not anymore. Digital platforms slash the time—and drama—involved.
1. Zodel – Your Shortcut to Verified Plus‑Size Female Models
Instant filter by size range, location, availability, and niche (beauty, runway, fitness). Plus, you chat directly with the model or manager—no phone tag required.
2. Freelance Directories & Casting Calls
Sites like Model Mayhem or Casting Networks list thousands of profiles, but vetting can be a rabbit hole. If you go this route, request recent digitals and social handles to confirm engagement.
3. Social Media Scouting
Scroll #curvemodel or #plussizemodel on Instagram or TikTok. Engagement numbers are public, so gauging influence is simple. Just be ready for extra admin—negotiating rates, contracts, and usage rights without platform support.
How can brands hire plus‑size models quickly? Use a talent platform with verified portfolios and built‑in contract tools. You’ll shave days (sometimes weeks) off your casting timeline.
For a deeper look at what makes a standout digital portfolio, check Zodel’s guide: Create a Modeling Portfolio Guide for New Models.
Ready to Hire Plus-Size Female Models—and So Much More?
With Zodel, you can search models by dress size, style, location, and availability—all in one place. From plus-size models to fitness models, commercial talent, runway pros, and even trade show and event specialists, Zodel connects you with verified talent for every project. No delays, no agency fees—just diverse, professional models ready to bring your vision to life.
Start your search on Zodel today and discover the talent that helps brands stand out.
Top Plus‑Size Female Models Brands Should Know
Industry Icons
| Model | Career Highlights | Brand Relevance |
|---|---|---|
| Ashley Graham | First plus‑size model in Sports Illustrated Swimsuit Issue; campaigns for Fenty Beauty | Beauty & lifestyle lines needing global recognition |
| Paloma Elsesser | Covers for British Vogue and Vogue Italia; walks for Marc Jacobs | High‑fashion, runway, and editorial shoots |
| Jill Kortleve | Broke barriers at Chanel and Carolina Herrera runway shows | Luxury labels seeking inclusive catwalk presence |
| Candice Huffine | Signed to IMG Models; vocal body‑positivity advocate | Brands aligning with empowerment messaging |
| Precious Lee | Featured in Pirelli Calendar; muse for Michael Kors and Christian Siriano | Glamour, couture, and statement campaigns |
Want tomorrow’s stars instead of today’s biggest names? Zodel’s Future of Female Models spotlight predicts up‑and‑coming curve talent before they hit mainstream lists.
How to Hire Plus‑Size Female Models Effectively
Key Factors for Brands
- Define the Brief Clearly Sample text is your friend. Include desired size range, vibe (editorial, e‑com, athletic), and any must‑have skills like fitness experience or on‑camera hosting.
- Match Model & Audience Plus‑size female models may wow fashion editors, but a micro‑influencer with 80k engaged followers could sell more units for a niche DTC brand. Choose fit over fame.
- Review Unretouched Digitals Stretch marks? Scars? They’re part of real bodies—and real marketing. Request plain‑light photos plus a quick video walk to check posture and presence.
- Check Runway Readiness If your collection includes live shows, confirm walk skills. Several curve models—Paloma Elsesser is a prime example—trained at catwalk workshops to perfect tempo and posture.
- Use Smart Platform Filters Zodel lets you filter by dress size, height, city, and availability window.
- Prioritize Contract Clarity Spell out usage rights (print, digital, duration). A clear contract saves legal headaches and keeps relationships friendly.
For creative inspiration, flip through: How to Make a Modeling Lookbook Stand Out.
Final Words
Inclusive casting isn’t a feel‑good add‑on—it’s a proven growth lever. We’ve seen how plus‑size female models lift engagement, deepen customer trust, and future‑proof campaigns against shifting cultural winds. You now know where to source talent quickly, which icons (and rising stars) command attention, and what practical steps turn a diverse brief into a flawless shoot.
The next move is yours. If you’re a brand, imagine the first scroll‑stopping image your audience sees—could it feature a curve model who radiates confidence and authenticity? If you’re a model or agent, picture your portfolio landing in front of a label ready to champion real bodies. Either way, Zodel is the bridge: one platform, thousands of verified profiles, and a casting workflow built for speed and transparency.
Need plus‑size female models for your next campaign?
Zodel connects you with diverse, verified talent—fast, flexible, and hassle-free.
Hire with confidence. Build inclusive campaigns.
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