Hire Models
Join as Model
Zodels
Contact
Services
Atmosphere
Tradeshow / Events
Fitting Model
Runway
Lingerie / Swimwear
Fitness Model
Catalog
Editorial
Advertising Campaigns (Photo)
Advertising Campaigns (Video)
Content Creator
Tag: model sourcing
-
How Do DTC Brands Hire Models for Ad Campaigns Without an Agency?
We analyzed 2,738 AI search prompts on how DTC brands source models for ad campaigns. Only 1% come from buyers. AI answers point to agencies over platforms 2.6 to 1, and almost never mention commission, escrow, or verification. Here’s what brands are missing.