{"id":8933,"date":"2025-07-03T23:27:39","date_gmt":"2025-07-03T23:27:39","guid":{"rendered":"https:\/\/zodel.com\/spotlight\/?p=8933"},"modified":"2025-08-15T14:14:17","modified_gmt":"2025-08-15T14:14:17","slug":"how-editorial-models-shape-brand-identity","status":"publish","type":"post","link":"https:\/\/zodel.com\/spotlight\/how-editorial-models-shape-brand-identity\/","title":{"rendered":"How Editorial Models Shape Brand Identity"},"content":{"rendered":"\n<p>Need a model who can turn a mood board into magic\u2014without weeks of agency back-and-forth? <a href=\"https:\/\/zodel.com\/spotlight\/editorial-models\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Editorial models<\/strong><\/a> do exactly that, yet many brands still struggle to find talent who can sell a story, not just a product. In this guide, you\u2019ll learn how these story-driven pros elevate campaigns, where to source them in minutes, and why \u201coffbeat\u201d beauty often outperforms textbook symmetry. <\/p>\n\n\n\n<p>We\u2019ll break down requirements, pay rates, and real-world booking workflows you can use today\u2014no hidden fees, no guesswork. By the end, you\u2019ll know how to secure the perfect face for your next shoot and keep control of your budget, timeline, and creative vision.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Key Takeaways<\/h2><nav><ul><li class=\"\"><a href=\"#what-are-editorial-models\">What are Editorial Models?<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#how-is-editorial-modeling-different-from-commercial-modeling\">How is Editorial Modeling Different from Commercial Modeling?<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#what-editorial-models-do-on-set\">What Editorial Models Do on Set<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#the-typical-requirements-for-editorial-models\">The Typical Requirements for Editorial Models<\/a><ul><\/ul><\/li><li class=\"\"><a href=\"#how-do-i-book-editorial-models-without-an-agency\">How Do I Book Editorial Models without an Agency?<\/a><\/li><li class=\"\"><a href=\"#final-words\">Final Words<\/a><ul><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-editorial-models\">What are Editorial Models?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/07\/Aria-C-NYC-Models-Zodel.webp\" alt=\"Hire New York Models on Zodel. Book NYC Editorial Models. Hire Aria C.\" class=\"wp-image-9020\" style=\"width:422px;height:auto\" title=\"\" srcset=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/07\/Aria-C-NYC-Models-Zodel.webp 600w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/07\/Aria-C-NYC-Models-Zodel-200x300.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p>Editorial models are the storytellers of the fashion world. They don\u2019t just pose\u2014they <em>perform<\/em>. Their job isn\u2019t to sell a product, but to bring a concept to life, often through a highly stylized shoot that feels more like visual poetry than traditional advertising. These are the faces you\u2019ll see in magazines like <em>Vogue<\/em> and <em>Harper\u2019s Bazaar<\/em>, draped in couture, suspended in surreal sets, or framed by stark lighting that captures something deeper than a smile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"from-fashion-magazine-covers-to-fashion-narratives\">From Fashion Magazine Covers to Fashion Narratives<\/h3>\n\n\n\n<p>The roots of editorial modeling trace back to the early 20th century, when fashion publications started using photography not just to display clothes, but to create aspirational narratives. <em>Vogue<\/em>, for example, played a huge role in popularizing editorial spreads as a form of high art. Over time, these spreads evolved into a kind of fashion theater\u2014each model playing a role crafted by the photographer, stylist, and art director.<\/p>\n\n\n\n<p>But here\u2019s the thing most people miss: editorial models don\u2019t just show up and strike a pose. They study mood boards, interpret creative briefs, and embody abstract ideas like \u201cmelancholy elegance\u201d or \u201curban nostalgia.\u201d It\u2019s not uncommon for them to spend hours getting into the emotional tone of a shoot, adjusting everything from their breath to their gaze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"editorial-models-shape-brand-identity\">Editorial Models Shape Brand Identity<\/h3>\n\n\n\n<p>And while editorial modeling doesn\u2019t always offer the same paycheck as commercial gigs, it\u2019s where brand identity gets built. It\u2019s how a designer says, \u201cThis is who we are.\u201d According to a recent Zodel study, 67% of editorial bookings on the platform were tied to product launches or seasonal campaigns\u2014moments when storytelling matters most.<\/p>\n\n\n\n<p>So when a brand needs more than just a pretty face\u2014when they need <em>a mood<\/em>, <em>a message<\/em>, <em>a moment<\/em>\u2014they hire an editorial model.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-39412042 wp-block-group-is-layout-constrained\" style=\"border-radius:16px;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-x-large-font-size\"><em><strong><strong>Hire Editorial Models That Sell Stories\u2014Not Just Products<\/strong><\/strong><\/em><\/p>\n\n\n\n<p>Need talent who can bring your brand\u2019s artistic vision to life? Zodel connects you with verified editorial models who specialize in mood-driven, magazine-worthy storytelling. No agencies. No red tape.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Search by city, measurements, or modeling category. Browse portfolios. Message directly. Book in minutes.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/zodel.onelink.me\/7PTG\/b0nare3n?utm_content=lv&amp;adset=_lv\" target=\"_blank\" rel=\"noopener\"><strong>Hire Models (Self-Service)<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(0.984rem, 0.984rem + ((1vw - 0.2rem) * 0.86), 1.5rem);\"><strong>Browse Editorial Talent by City:<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/zodel.com\/spotlight\/editorial-models-new-york\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NYC Editorial Models<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/zodel.com\/spotlight\/la-editorial-models\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LA Editorial Models<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/zodel.com\/spotlight\/chicago-editorial-models\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CHI Editorial Models<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/zodel.com\/spotlight\/miami-editorial-models\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>MIA Editorial Models<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/zodel.com\/spotlight\/editorial-models-las-vegas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LV Editorial Models<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-is-editorial-modeling-different-from-commercial-modeling\">How is Editorial Modeling Different from Commercial Modeling?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Think of editorial modeling and <strong><a href=\"https:\/\/zodel.com\/spotlight\/commercial-models\/\">commercial modeling<\/a><\/strong> as two different languages spoken within the same industry. One whispers in metaphor, the other speaks in sales copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"editorial-modeling-artistry-over-advertising\">Editorial Modeling: Artistry Over Advertising<\/h3>\n\n\n\n<p>Editorial models are storytellers. They show up in magazine spreads, high-fashion lookbooks, or avant-garde campaigns\u2014like a \u201cSpring 2025 Haute Couture Spread\u201d that feels more like visual poetry than a product pitch. These shoots:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize mood, emotion, and style<\/li>\n\n\n\n<li>Are often seen in publications like <em>Vogue<\/em>, <em>Num\u00e9ro<\/em>, or <em>Harper\u2019s Bazaar<\/em><\/li>\n\n\n\n<li>Typically feature creative direction that pushes visual boundaries<\/li>\n<\/ul>\n\n\n\n<p>Editorial shoots may only run for a single season, but the impact often outlasts the shelf life. A standout editorial spread can define a brand&#8217;s aesthetic\u2014and a model\u2019s career.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded is-style-rounded--2\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/07\/Cappella-L-Zodel-1.webp\" alt=\"Hire Cappella L on Zodel\" class=\"wp-image-9022\" style=\"width:462px;height:auto\" title=\"\" srcset=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/07\/Cappella-L-Zodel-1.webp 600w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/07\/Cappella-L-Zodel-1-200x300.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"commercial-modeling-built-to-convert\">Commercial Modeling: Built to Convert<\/h3>\n\n\n\n<p>Commercial modeling is all about connection and clarity. Think \u201cSpring 2025 Macy\u2019s Catalog.\u201d These campaigns are designed to resonate with a broader audience. The focus is on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selling a product directly<\/li>\n\n\n\n<li>Featuring friendly, relatable expressions and clean styling<\/li>\n\n\n\n<li>Delivering consistent results across digital ads, product pages, or packaging<\/li>\n<\/ul>\n\n\n\n<p>Commercial models are more inclusive across size, age, and background, which makes them essential for lifestyle-driven campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"different-goals-same-talent\">Different Goals, Same Talent<\/h3>\n\n\n\n<p>While editorial work aims to <em>inspire<\/em> and <em>elevate<\/em> a brand\u2019s artistic direction, commercial work aims to <em>inform<\/em> and <em>convert<\/em> potential buyers. But that doesn&#8217;t mean they\u2019re mutually exclusive.<\/p>\n\n\n\n<p>Here\u2019s a great example: a luxury beauty brand booked a Zodel model for a bold, surrealist editorial spread. A few weeks later, that same model was featured in their e-commerce rollout\u2014because her look not only told the brand\u2019s story, it moved product.<\/p>\n\n\n\n<p>Sometimes, the best faces are the ones that can do both. And when you find one that fits, it\u2019s smart business to keep them in your creative rotation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-editorial-models-do-on-set\">What Editorial Models Do on Set<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Brianna-G-Zodel-2.webp\" alt=\"Hire Brianna G on Zodel\" class=\"wp-image-8177\" title=\"\" srcset=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Brianna-G-Zodel-2.webp 600w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Brianna-G-Zodel-2-200x300.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Editorial models are more than subjects in front of a camera\u2014they\u2019re visual translators. Their job is to take a concept that lives in a creative team\u2019s head and turn it into something you can <em>feel<\/em> on the page. Through subtle shifts in posture, micro-expressions, and intuition, they become the mood, the tone, the message. Whether it\u2019s channeling gritty streetwear in black-and-white film or embodying surreal elegance in a couture gown, editorial models help turn an abstract idea into a captivating image.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"more-than-just-showing-up\">More Than Just Showing Up<\/h3>\n\n\n\n<p>Before the shoot even begins, editorial models often do their homework. They may be sent a mood board with references pulled from vintage cinema, avant-garde art, or recent runway collections. The best models take the time to understand the story being told\u2014because unlike catalog modeling, editorial work isn\u2019t about smiling on cue. It\u2019s about embodying emotion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Sometimes that means expressing \u201curban melancholy.\u201d Other times, \u201cweightless freedom.\u201d These aren\u2019t just poses; they\u2019re performances. The model becomes the bridge between the stylist\u2019s wardrobe, the photographer\u2019s vision, and the brand\u2019s identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collaboration-expression-and-physical-demands\">Collaboration, Expression, and Physical Demands<\/h3>\n\n\n\n<p>On set, editorial modeling is a full-contact team sport. Models work closely with stylists, photographers, and art directors to nail the shot\u2014adjusting expressions by degrees, shifting the angle of a hand, holding tension in the jaw or relaxing the shoulders, all to evoke a precise visual feeling.<\/p>\n\n\n\n<p>And it\u2019s not always glamorous. Editorial shoots often demand long hours, uncomfortable poses, or physically intense conditions. Standing barefoot in the snow? Balancing on scaffolding in six-inch heels? It&#8217;s all part of the job.<\/p>\n\n\n\n<p>Experienced models sometimes even contribute creatively\u2014suggesting pose ideas, referencing prior shoots, or helping unlock something new on set. That kind of creative partnership is exactly what you\u2019ll find in Zodel\u2019s editorial talent. Many Zodel profiles include behind-the-scenes galleries and notes about each model\u2019s artistic range\u2014so you know who\u2019s ready to bring your concept to life before the first camera click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-typical-requirements-for-editorial-models\">The Typical Requirements for Editorial Models<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Editorial modeling has its own set of expectations\u2014and they\u2019re not always what you&#8217;d assume. While the traditional image still includes tall, lean bodies with sharp bone structure, the industry is evolving, and so are the standards.<\/p>\n\n\n\n<p>For women, editorial models are typically 5&#8217;9&#8243; to 6&#8217;0&#8243;, with sample-ready proportions and a look that photographs dramatically. Men usually fall between 6&#8217;0&#8243; and 6&#8217;2&#8243;, with a lean frame and angular features. But height and symmetry aren\u2019t everything. In fact, \u201coffbeat\u201d beauty\u2014think strong profiles, wide-set eyes, a slightly crooked smile\u2014is often what sets editorial talent apart. These are faces that don\u2019t just wear fashion\u2014they <em>transform<\/em> it.<\/p>\n\n\n\n<p>Interestingly, some castings happen without a traditional open call at all. Creative teams will sometimes select models based solely on moodboards and portfolio energy. That\u2019s why models who can evoke mood, texture, or story through a single image often get booked again and again.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--4\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/05\/Hire-Models-on-Zodel.webp\" alt=\"Hire Models on Zodel\" class=\"wp-image-8278\" title=\"\" srcset=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/05\/Hire-Models-on-Zodel.webp 1080w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/05\/Hire-Models-on-Zodel-169x300.webp 169w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/05\/Hire-Models-on-Zodel-576x1024.webp 576w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/05\/Hire-Models-on-Zodel-768x1365.webp 768w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/05\/Hire-Models-on-Zodel-864x1536.webp 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>According to Zodel\u2019s internal data, 43% of the platform\u2019s most-booked editorial models fall outside of agency-standard height ranges. Why? Because brands today care more about <em>fit<\/em> than formulas. With Zodel, you can filter by features, measurements, and even book models who specialize in emotive editorial work\u2014no middleman required.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--5\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Fulop-B-Zodel-1.webp\" alt=\"Hire Fulop B on Zodel\" class=\"wp-image-8178\" title=\"\" srcset=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Fulop-B-Zodel-1.webp 600w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Fulop-B-Zodel-1-200x300.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"how-editorial-model-rates-and-licensing-work\">How Editorial Model Rates and Licensing Work<\/h3>\n\n\n\n<p>Editorial models absolutely get paid\u2014but the rate structure can vary depending on the project scope, brand visibility, and publication tier. For mid-tier fashion magazines or niche lookbooks, rates typically range from <strong>$150 to $300 per day<\/strong>. <\/p>\n\n\n\n<p>High-fashion editorials in <em>Vogue<\/em>, <em>Dazed<\/em>, or <em>i-D<\/em> may offer lower monetary compensation but deliver major value in terms of <strong>industry prestige<\/strong>, <strong>portfolio exposure<\/strong>, and <strong>future bookings<\/strong>.<\/p>\n\n\n\n<p>One thing brands must clarify early is <strong>usage rights<\/strong>. Editorial work often includes <strong>limited licensing<\/strong>, meaning the photos are approved strictly for use in print or digital editorial contexts\u2014not for ads, packaging, or resale. If you&#8217;re planning to repurpose the images beyond their original intent, negotiate that up front.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>\ud83d\udca1 <em>Pro tip: On Zodel, many models list both editorial and commercial rates, and their profiles indicate whether they offer extended usage terms\u2014so you can align on expectations before you book.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-shorter-or-unconventional-models-book-editorial-jobs\">Can Shorter or Unconventional Models Book Editorial Jobs?<\/h3>\n\n\n\n<p>Absolutely. Just look at models like Paloma Elsesser, who\u2019s graced the pages of <em>i-D<\/em>, <em>British Vogue<\/em>, and <em>Elle<\/em>. Height and symmetry aren\u2019t deal-breakers when the model delivers range, emotion, and visual storytelling.<\/p>\n\n\n\n<p>In fact, many brands now seek models who reflect their audience or disrupt expectations. With Zodel\u2019s platform, you&#8217;re not restricted by agency rosters\u2014you can find talent with striking features, powerful presence, or a very specific vibe that fits your concept, even if they don\u2019t meet old-school measurements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-i-book-editorial-models-without-an-agency\">How Do I Book Editorial Models without an Agency?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>You don\u2019t need to go through an agency to book high-caliber editorial talent. In fact, many brands, stylists, and casting directors are turning to modern platforms like Zodel to skip the red tape and connect directly with freelance models who specialize in editorial work.<\/p>\n\n\n\n<p>The process is refreshingly straightforward. You start by browsing Zodel\u2019s talent marketplace\u2014filtering by category (like <em>editorial<\/em>), city, height, or other key attributes. Once you\u2019ve found someone who fits your vision, you can message them directly to share your concept, confirm availability, and negotiate rates. <\/p>\n\n\n\n<p>After that, it\u2019s as simple as locking in the booking through Zodel\u2019s secure checkout system.<\/p>\n\n\n\n<p>Here\u2019s a quick look at the workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Search talent<\/strong> based on your creative needs<\/li>\n\n\n\n<li><strong>Filter<\/strong> by modeling category, measurements, and location<\/li>\n\n\n\n<li><strong>Message directly<\/strong> to discuss project details<\/li>\n\n\n\n<li><strong>Confirm rate and schedule<\/strong><\/li>\n\n\n\n<li><strong>Book securely<\/strong> with built-in protection for both parties<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded is-style-rounded--6\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Jana-Puninskaya-5-Zodel.webp\" alt=\"Hire Jana Puninskaya on Zodel\" class=\"wp-image-8181\" style=\"width:431px;height:auto\" title=\"\" srcset=\"https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Jana-Puninskaya-5-Zodel.webp 600w, https:\/\/zodel.com\/spotlight\/wp-content\/uploads\/2025\/04\/Jana-Puninskaya-5-Zodel-200x300.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Want a smoother shoot? It helps to prep your talent just like you would any creative partner. Send a visual moodboard or sample references ahead of time. Clarify wardrobe expectations, makeup notes, location info, and call times. The more aligned your team is upfront, the more your editorial shoot will run like clockwork.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2705 <em>All Zodel models are verified and backed by secure payment processing\u2014so you can focus on the creative without worrying about contracts or risk.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Whether you&#8217;re planning a moody fashion spread or a high-concept campaign, booking through Zodel gives you the freedom of direct collaboration with the professionalism you\u2019d expect from a top-tier agency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-words\">Final Words<\/h2>\n\n\n\n<p>Editorial models can turn a simple outfit into a story that stops pages\u2014and scrolls\u2014cold. Yet many brands and event planners still ask, <em>\u201cWhere do I even find this kind of talent without burning weeks on agency calls?\u201d<\/em> This guide answers that question head-on. You\u2019ll learn what sets editorial models apart, the real requirements (yes, offbeat beauty counts), and a five-step workflow to book vetted talent in minutes on Zodel. Save budget, skip red tape, and land the look that makes your next campaign unforgettable.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>Book Editorial Models Who Embody Your Brand Story<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\" style=\"line-height:.9\"><strong><strong>Need talent who brings emotion\u2014not just poses\u2014to the frame?<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.708), 1.3rem);\">Zodel connects you with editorial models who specialize in fashion magazines, mood-driven campaigns, and creative storytelling. Browse verified talent by look, vibe, and location. View portfolios, message directly, and book fast\u2014no agency middlemen.<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:clamp(1.039rem, 1.039rem + ((1vw - 0.2rem) * 0.935), 1.6rem);\"><em><strong>Book smarter. Create stronger. Only on Zodel.<\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/zodel.onelink.me\/7PTG\/c5w9l25l\" target=\"_blank\" rel=\"noopener\"><strong>BOOK EDITORIAL MODELS NOW<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-75d4fb48776bfcb978b6bd98cbf384f0 has-global-padding is-layout-constrained wp-container-core-group-is-layout-d89aad35 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading alignwide has-base-color has-text-color has-link-color wp-elements-99ac5509f8385fe7cbfb957f8065fd9a\" id=\"fa-qs\" style=\"font-size:clamp(4.509rem, 4.509rem + ((1vw - 0.2rem) * 9.152), 10rem);letter-spacing:-0.02em\">FAQs<\/h3>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background is-style-wide\"\/>\n\n\n\n<details class=\"wp-block-details is-style-arrow-icon-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-color:var(--wp--preset--color--base);border-bottom-style:solid;border-bottom-width:1px;border-left-style:none;border-left-width:0px;margin-top:0\"><summary><strong>Q: <\/strong> <strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>How do I evaluate an editorial model\u2019s portfolio or tear sheet?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"has-contrast-1-color has-text-color has-link-color wp-elements-04031980c6164280fc5ef464174f0137\"><strong>A:<\/strong> Look for range. A strong portfolio mixes fashion magazines, brand advertisements, and studio photos that match the <em>mood<\/em> you need. Check if the <em>photographer<\/em>, <em>stylists<\/em>, and even small <em>agencies<\/em> credit the model\u2014those credits show industry trust. Pay attention to how each image supports an <em>artistic vision<\/em> rather than simply trying to <em>sell products<\/em>.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-arrow-icon-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-color:var(--wp--preset--color--base);border-bottom-style:solid;border-bottom-width:1px;border-left-style:none;border-left-width:0px;margin-top:0\"><summary><strong>Q: <strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What usage rights should I negotiate for editorial images?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"has-contrast-1-color has-text-color has-link-color wp-elements-f2b6740d2c539ced90667b9efb59ff3a\"><strong>A: <\/strong>Standard editorial shoots in a <em>magazine<\/em> allow print and online use, but rarely full-commercial rollouts. If you plan to turn the photos into paid social ads or product packaging, you must add extended licensing. Clarify where, how long, and in which parts of the <em>world<\/em> the images will run. It\u2019s <em>important<\/em>\u2014 extra rights cost <em>money<\/em>, yet protect both <em>brands<\/em> and <em>talent<\/em>.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-arrow-icon-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-color:var(--wp--preset--color--base);border-bottom-style:solid;border-bottom-width:1px;border-left-style:none;border-left-width:0px;margin-top:0\"><summary><strong>Q:<\/strong> <strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>How far in advance should I book an editorial model?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"has-contrast-1-color has-text-color has-link-color wp-elements-1b654b4da91e7f1b9a3ca4a100ea3c4f\"><strong>A:<\/strong> Book four to six weeks out for peak fashion-week periods, but two weeks often works for smaller campaigns. Early booking lets you <em>find<\/em> the right <em>talent<\/em>, lock in travel, and share mood boards. Waiting until the last minute can lead to higher fees and fewer available <em>models<\/em>.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-arrow-icon-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-color:var(--wp--preset--color--base);border-bottom-style:solid;border-bottom-width:1px;border-left-style:none;border-left-width:0px;margin-top:0\"><summary><strong>Q:<\/strong> <strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What\u2019s the difference between runway, editorial, and lookbook modeling?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p><strong>A:<\/strong> <em>Runway<\/em> means live shows that create buzz for new <em>products<\/em>. <em>Editorial<\/em> focuses on storytelling in fashion magazines to shape brand <em>mood<\/em>. A <em>lookbook<\/em> is a catalog-style set of photos that help retailers <em>sell products<\/em> season after season. One <em>model<\/em> may do all three, but each niche demands a different skill set and pace.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-style-arrow-icon-details has-medium-font-size is-layout-flow wp-block-details-is-layout-flow\" style=\"border-top-style:none;border-top-width:0px;border-right-style:none;border-right-width:0px;border-bottom-color:var(--wp--preset--color--base);border-bottom-style:solid;border-bottom-width:1px;border-left-style:none;border-left-width:0px;margin-top:0\"><summary><strong>Q:<\/strong> <strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>How can brands brief an editorial fashion model for maximum on-set efficiency?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/summary>\n<p class=\"has-contrast-1-color has-text-color has-link-color wp-elements-4808a97fb8236ea3cd7769836a7b5585\"><strong>A:<\/strong> Send a clear deck: concept line, reference <em>photos<\/em>, color palette, and final deliverables. Include notes from the <em>stylists<\/em> and <em>photographer<\/em> so the model grasps the <em>artistic vision<\/em>. A tight brief means fewer retakes, which saves <em>time<\/em> and <em>money<\/em>.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow Zodel on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/zodel\/\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok  wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@zodel\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editorial models do more than pose\u2014they tell stories. Discover how these creative pros help brands express identity, emotion, and vision through fashion.<\/p>\n","protected":false},"author":1,"featured_media":9021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,26],"tags":[78],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hire-talent","category-tips-and-advice","tag-editorial-models"],"_links":{"self":[{"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/posts\/8933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/comments?post=8933"}],"version-history":[{"count":24,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/posts\/8933\/revisions"}],"predecessor-version":[{"id":9450,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/posts\/8933\/revisions\/9450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/media\/9021"}],"wp:attachment":[{"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/media?parent=8933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/categories?post=8933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zodel.com\/spotlight\/wp-json\/wp\/v2\/tags?post=8933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}