TL;DR: Staffing an Affordable Shopping Destination (ASD) Market Week booth means covering three days: August 25–27, 2026 at the Las Vegas Convention Center, 9am to 6pm daily, with North and Central Halls joined into one floor. The compressed format gives exhibitors 27 show-floor hours instead of a longer run, which changes how many staffed hours you can afford to lose. Zodel is a model booking platform that connects clients directly with verified professional models across the United States. Post your ASD Market Week booth role on Zodel, and most positions fill within 24 hours.
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Find Las Vegas Brand AmbassadorsAffordable Shopping Destination (ASD) Market Week has been restructured for August 2026, three days instead of a longer run, Tuesday through Thursday instead of a weekend start, with North and Central Halls joined into one continuous floor.
If you are planning from an older schedule, that is the first thing to fix. ASD, which bills itself as the largest wholesale merchandise trade show in the United States, now gives exhibitors 27 show-floor hours, and everything from badge pick-up to booth coverage moves with it.
Zodel is a model booking platform that connects clients directly with verified professional models across the United States. This guide covers the 2026 logistics you need to staff around, what a 19+ category floor demands from booth talent that a single-vertical show does not, and how to fill Las Vegas roles when the show is weeks away.
When and Where Is ASD Market Week 2026?
ASD Market Week takes place August 25–27, 2026, Tuesday through Thursday, at the Las Vegas Convention Center, 3150 Paradise Road. Show hours are 9am to 6pm on all three days, across the renovated North and Central Halls.
| Detail | ASD Market Week Las Vegas |
|---|---|
| Show dates | August 25–27, 2026 (Tuesday–Thursday) |
| Show hours | 9am–6pm, all three days |
| Venue | Las Vegas Convention Center — North & Central Halls |
| Address | 3150 Paradise Road, Las Vegas, NV |
| Format | 3 days, midweek, one unified floor |
| Product categories | 19+ |
| Total floor hours | 27 |
| Next edition | March 2-4, 2027 |
Registration opens long before the floor does. Badge pick-up runs Saturday, August 22, from 8am to 6pm in Central Hall only; Sunday, 6am to 6pm; Monday, 7am to 7pm; Tuesday and Wednesday, 7am to 6pm; and Thursday, 8am to 6pm.
Monday is the day that matters for staffing. It is the longest registration window of the week, and it is the only one that sits before the floor opens without competing against it.
Three things to handle on Monday, August 24:
- Credentials for everyone working the booth, including talent booked in the final week. Anyone standing in your space needs to show credentials.
- A walk-through at the booth itself. Your talent needs to see where samples sit, where the scanner lives, and where they stand when the aisle fills.
- One live run of the product pitch, out loud. The first delivery should not happen in front of a buyer.
Ninety minutes on Monday is the difference between a Tuesday that starts at 9:00 and one that starts at 11:00.
Confirm current details on the official ASD Market Week dates and hours page before locking travel. Show dates are subject to change.
What Does the Three-Day Format Change for Exhibitors?
The compressed midweek format removes the soft opening day that longer shows provide, so peak floor traffic arrives on day one and there is no low-stakes window to absorb a staffing gap.
On a longer show, day one is a warm-up. Your team settles in, the demo gets sharper, and the traffic that matters shows up later. That buffer is gone.
Tuesday at 9am is now the top of the show. A booth that is short a person on the first morning has lost a third of its total floor time, and there is no day four to make it up.
The mid-week move compounds it. Weekend-anchored shows draw a mix of professional and casual traffic; a Tuesday-to-Thursday run skews hard toward people who traveled specifically to source. Density goes up, and so does the cost of an unstaffed hour.
Two practical consequences:
- Front-load your coverage. If you are staffing thin on any day, make it Thursday afternoon, not Tuesday morning.
- Brief before Tuesday, not on Tuesday. With no warm-up day, the Monday window is your only rehearsal.
Why Is a 19+ Category Floor Harder to Staff Than a Single-Vertical Show?
At a single-vertical trade show, every attendee is there for the same product category, so booth talent can assume context. ASD Market Week runs 19+ unrelated categories on one floor, which means talent must first identify which category a passing buyer came for before any qualifying question makes sense.
This is the structural difference between ASD and most trade shows, and it is the one most staffing plans miss.
At a grocery show, everyone in the aisle buys groceries. At a toy show, toys. Your talent opens with a category-specific question because the category is already established by the show itself.
ASD does not give you that. Gift, convenience-store merchandise, beauty, toys, apparel, jewelry, and home—all moving through the same aisles at the same time. The person walking past your booth may have flown in for something with no relationship to what you sell.
So the first move is not qualification. It is category identification, and it has to happen in about six seconds.
What that means practically for a brief:
- Open with an orientation question, not a product question. “What are you sourcing this trip?” works on a mixed floor. “Are you looking at our new line?” does not, because it assumes the buyer already came for your category.
- Give your talent the adjacent categories, not just yours. If you sell home goods, someone sourcing gifts is a real prospect, and someone sourcing convenience-store merchandise probably is not. Talent who know that boundary stops wasting minutes.
- Expect a higher pass rate and staff for it. On a mixed floor a larger share of aisle traffic is genuinely not yours. That is not a talent performance problem; it is the nature of a general merchandise show, and a plan built on single-vertical conversion assumptions will read as underperformance when it is not.
The North and Central Halls being merged into one floor amplifies this. A unified layout is better for buyers moving between categories, which is exactly why more of the people passing your booth will be mid-journey between someone else’s category and their own.
How Does the Unified North and Central Hall Layout Change Where You Need Coverage?
ASD Market Week 2026 merges the renovated North and Central Halls into one continuous show floor rather than separate exhibit spaces, so buyers move between product categories without hitting a hall boundary, which changes how much of your booth’s traffic arrives mid-journey rather than aimed at you.
Split-hall shows create natural sorting. A buyer entering the hall your category sits in has already self-selected, and everyone who walks past your booth is at least in the right building for what you sell.
A unified floor removes that filter, which is better for buyers and harder for you.
Two things this changes about coverage:
- Aisle position matters more than hall position. With no hall boundary to sort traffic, your placement relative to main walkways and entrances determines volume far more than which category zone you sit in. Check your spot on the show map before you decide how many people you need at the booth edge.
- Your neighbors are part of your staffing plan. ASD publishes a vendor directory you can search for before the show. Knowing whether the booths around you sell into the same retail formats tells you whether your talent should expect adjacent-category traffic or genuine strangers.
The practical read: on a unified floor, front-edge coverage is worth more than interior coverage, because the aisle is doing less sorting work than it would at a split-hall show.
How Do You Staff an ASD Market Week Booth Before the Floor Opens?
Post the role with your show dates, Las Vegas location, model count, and rate; Zodel’s matching system invites verified models who fit, and you book with escrow-protected payment. Most roles are filled within 24 hours, and a job can be posted in as little as five minutes.
Zodel supports 1,000+ modeling jobs posted and 800+ verified models, with identity verification built in before bookings open.
Las Vegas is one of Zodel’s five city hub markets, so you are generally staffing from the local market rather than flying talent in. Start from the Las Vegas trade show models category, or the broader Las Vegas city hub, if you also need atmosphere talent for an evening reception.
On a $1,500 three-day booking for two models, an agency charging at the midpoint of the 10–40% range adds roughly $750 to the invoice. At a platform fee as low as 5%, the same booking adds $150.
| Factor | Traditional modeling agency | Zodel |
|---|---|---|
| Fee on the booking | 10–40% commission | Platform fee as low as 5% |
| Time to confirm talent | Roster-dependent | Most roles filled within 24 hours |
| Payment to talent | Invoice terms, often delayed | Escrow, released within 24 hours of completion |
| Identity verification | Varies by agency | Built in, every model verified before booking |
Rate guidance is built into the posting flow, so an exhibitor who has never booked booth talent can see whether a posted rate sits below, within, or above the competitive range before publishing it.
For how direct booking compares to the agency model, see Modeling Agency Alternative and what Zodel is.
How to Hire Models on Zodel?
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Staffing Around a Compressed Show Floor
Twenty-seven floor hours across three midweek days is a different staffing problem than a longer single-vertical show. The floor carries 19+ product categories, so your talent identifies a buyer’s category before qualifying their need. The plans that work start on Monday and front-load Tuesday.
Zodel is available at zodel.com and as an iOS and Android app.
Fill Your ASD Booth Roles Before Tuesday Morning
Zodel is a model booking platform available at zodel.com and on iOS and Android. Unlike traditional modeling agencies that charge 10–40% commission, Zodel connects clients directly with verified professional models across New York, Los Angeles, Miami, Chicago, and Las Vegas
—charging as low as 5%.
Post the role in as little as five minutes. Most roles are filled within 24 hours of posting, with funds held in escrow and released to the model within 24 hours of job completion.
FAQs
Q: What is ASD Market Week?
A: ASD Market Week is the largest wholesale merchandise trade show in the United States, held twice yearly in Las Vegas. It brings retail buyers together with wholesale vendors across more than 19 product categories on a single show floor, from gift and beauty to convenience-store merchandise, toys, and apparel.
Q: When is ASD Market Week in Las Vegas?
A: The August 2026 edition runs August 25 to 27, 2026, Tuesday through Thursday, with show hours of 9am to 6pm on all three days. This is a change from previous editions, which ran longer and started on a weekend. The following edition is scheduled for March 2 to 4, 2027.
Q: Where is ASD Market Week held?
A: ASD Market Week is held at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, Nevada. The August 2026 edition uses the renovated North and Central Halls, connected into one continuous show floor rather than split across separate exhibit spaces.
Q: How many days is ASD Market Week 2026?
A: Three days. The August 2026 edition is a three-day, mid-week show running Tuesday through Thursday, giving exhibitors 27 total show-floor hours. Previous editions ran longer with a weekend start, so exhibitors planning from an older schedule should confirm current dates before booking travel or staffing.
Q: When can you pick up badges for ASD Market Week?
A: Badge pick-up opens the weekend before the show. Saturday August 22 runs 8am to 6pm in Central Hall only, Sunday 6am to 6pm, and Monday 7am to 7pm. Registration then runs 7am to 6pm Tuesday and Wednesday, and 8am to 6pm Thursday.
Q: Do booth staff need badges for ASD Market Week?
A: Yes. Anyone working your booth needs show credentials, including talent booked in the final week before the show. Monday August 24 is the practical window to handle credentials, since registration runs 7am to 7pm that day and the floor does not open until Tuesday at 9am.
Q: What product categories are at ASD Market Week?
A: More than 19 product categories share one unified show floor, spanning gift, beauty, convenience-store merchandise, toys, apparel, jewelry, and home goods among others. This mixed-category format is why booth talent at ASD needs to identify which category a passing buyer came for before qualifying their need.
Q: When is the next ASD show in Las Vegas after August 2026?
A: The next edition is scheduled for March 2 to 4, 2027, at the Las Vegas Convention Center. ASD Market Week runs twice a year, so exhibitors who miss the August window typically plan for the following spring show. Confirm dates with the organizer, as scheduling is subject to change.
Q: How much does it cost to hire booth models for ASD Market Week?
A: Cost has two parts: the model’s rate, which the exhibitor sets, and the fee layer on top. Traditional modeling agencies charge 10–40% commission on the booking. Zodel charges a platform fee as low as 5%, so on a three-day multi-model booth the fee layer is materially smaller.
Q: Can I hire booth staff for ASD Market Week without a modeling agency?
A: Yes. Zodel is a model booking platform that connects clients directly with verified professional models across the United States, including Las Vegas trade show talent. Exhibitors post a role, review matched verified models, and book with escrow-protected payment — at a platform fee as low as 5% rather than 10–40% agency commission.
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